How To Structure Your Content For Maximum Reading And Action-Taking

Have you heard that North Korean dictator, Kim Jong-un's annual booze budget is 800-times higher than the average North Korean wage?

Yes, he is a hard-core drinker.

His favourite is the Hennessey Cognac, and every year, he imports about $1.2 million worth of it.

The reason why I've mentioned this interesting fact is that lots of consultancies wish that their markets consume their content as enthusiastically as good ol' Kim consumes his favourite cognac.

And to achieve that level of consumption, lost of consulting firms allocate Kim-like annual budgets to create and distribute content.

Whichever way we look at Kim's performance, this is pretty impressive. One person drinks up $1.2 million worth of booze.

But it also shows that there is a good balance between supply and consumption. And that's something we can't say when it comes to content marketing for consulting firms.

And this is what we discuss in this month's mind-numbingly euphoric episode of Commando Consulting, entitled, How To Structure Your Content For Maximum Reading And Action-Taking.

Enjoy!